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PRIVACY

Privacy Policy

This Privacy Policy explains how Belk collects, uses, shares, retains and protects personal information when you use our marketplace, account services, checkout, customer support and related features.

Belk

1. Information we collect

Depending on how you use Belk, we may collect account and profile details, contact information, shipping and billing information, order and transaction records, customer-support communications, device and session information, language and preference settings, and information generated when you use our services.

We may also collect technical and usage information through cookies and similar technologies to keep the service working, remember preferences, understand performance and help prevent abuse.

2. How we use information

We use personal information to create and manage accounts, process checkout and orders, coordinate fulfillment and delivery, provide customer support and after-sales service, maintain platform security, prevent fraud and abuse, improve products and services, and satisfy legitimate operational, accounting and compliance needs.

3. Sharing and service providers

We do not sell personal information. We may share information with trusted service providers and business partners only when reasonably necessary to operate the service, such as logistics, infrastructure, customer support, fraud prevention or other operational providers.

We may also disclose information when required by applicable law, legal process, or when reasonably necessary to protect Belk, our users or others from harm, fraud or misuse.

4. International processing

Because Belk supports cross-border commerce, information may be processed in countries or regions other than the one in which you live. Where applicable, we use reasonable contractual, organizational and technical safeguards for such processing.

5. Retention

We keep personal information only for as long as reasonably necessary for the purposes described in this policy, including account operation, order and after-sales records, dispute handling, security, audit, accounting and legal obligations. When information is no longer required, we take reasonable steps to delete, anonymize or otherwise protect it.

6. Security

We use role-based access controls and other reasonable administrative and technical measures designed to protect information against unauthorized access, alteration, disclosure or loss. No system can guarantee absolute security, so users should also protect passwords and account access.

7. Your choices and rights

Depending on applicable law, you may have rights to access, correct, delete or restrict certain personal information, object to certain processing, or withdraw consent where processing relies on consent. You may also manage certain account and communication preferences through the platform.

8. Children

Belk is not intended for children who are not legally permitted to use online commerce services in their location without appropriate authorization. We do not knowingly seek to collect personal information from children in violation of applicable law.

9. Policy updates and contact

We may update this policy from time to time to reflect changes in our services, operations or legal requirements. The latest version will be made available on this page.

If you have questions about this policy or want to exercise a privacy right, please contact Belk through the Customer Support center.